I figured out accidentally a neat trick to find out how often people are searching on your name or seeing pages on which your name is prominent in some fashion. Buy a set of Google AdWords with your name. I composed a goofy ad for my name.I was quoted in a business story in The New York Times today. Google's AdWords reporting system shows that nearly 90 impressions of this ad were fed out, most on partner sites, which means that either people searched on my name or saw content pages in which my name was significant. For instance, this search at the NY Times brings up my ad. I'm increasing my person brand message awareness! Please stop me.