Bloggenfreude

Okay, so I admit I'm jealous that Robert Scoble, Microsoft's blogger-in-chief (actually, a fairly important product marketing evangelist), has received a remarkable amount of coverage for his decision to leave the Redmond, Wash., giant for PodTech Network, which produces and distributes podcasts and vidcasts. See this Wall Street Journal coverage, for instance.

I've known Robert for a few years through several companies he's worked for. He's turned the idea of blogging into a personal brand that's extended far beyond his particular day job. It's a remarkable tour de force.

He's not a polite or calm blogger, but he's not a jerk and he's not particularly angry. He doesn't do the whole marketing-speak thing, which has made his work at Microsoft fairly incredible. A few days ago, he met with Sun's CEO and blogged it, for instance. He's also helped push the developer-oriented Channel 9 at Microsoft, which now get 3.5m unique visitors a month.

The company that's he's joining is headed by John Furrier, who I first talked to in association with Etherlinx, a firm that the New York Times once pointed to as the future of broadband wireless. Etherlinx didn't fulfill that role, although their idea--pairing point-to-multipoint broadband wireless with Wi-Fi for distribution--is the dominant modality in hundreds of out-for-bid, in-progress, and deployed municipal networks.

I don't blame Furrier for excluding it from his bio, but it's significant how much attention he secured for Etherlinx. He wasn't involved in the engineering side, as far as I can tell, and he left the firm just a few months after the NY Times article appeared.