This week, I pinch-hit to write an issue of a favorite email newsletter, Hot Pod by Nick Quah. I discovered it a few months ago, and it is like ambrosia to those like me who want more insight into the broad podcast "industry," especially the parts I don't know in public radio. Nick just got a new job and was going to take this week off, so I offered to write an issue, which you can read here.Read More
On March 3, I did a live event with John Moltz about Minecraft, a subject about which he's co-written a book: A Visual Guide to Minecraft. We talked with an audience about the basics of Minecraft, and the kids present—all experts, including mine!—chimed in with suggestions and feedback. It was a hoot, and you can listen to the fun (and get up to speed on Minecraft) below or download the audio.
To make more podcasts more useful, it should be easier to cite a snippet of audio, rather than reference a whole. But how to pull all the pieces together to make it happen?Read More
Update: We had to put this on hiatus after just two episodes. I was signed on to the Macworld podcast as a regular host, which has quite a bit of overlap; and Christina wound up competing commitments for her time as well. Thanks for everyone's interest!
I've been absent from a regular podcast for a while as I wrapped up The Magazine and sorted out my freelance career. But I'd been incubating an idea for a while, and enlisted my friend, Christina Bonnington, a staff writer at Wired, to co-host Not Enough Time in the Week. She and I have complementary technical backgrounds and interests, and we'll quiz each other each week to explain the events of the last few days — why is China blocking VPNs (and what is a VPN)? If Uber is planning self-driving cars, is that realistic in the near future? The FCC is changing how it defines broadband, and what does that mean and how will it change our available services?
Serial is the most accessed podcast ever from iTunes, according to Apple. By November 18, it was downloaded and streamed 5 million times. The show claims some 1.5 million listeners per episode, of which nine have so far been produced. That would mean nearly 9 million downloads or streaming sessions (assuming people went back to listen to the whole thing) from non-iTunes sources, which seems high, but would also indicate a better distribution of means by which people obtain podcasts, which is good for all podcasters!
David Carr, the lead media reporter at the New York Times, wrote that the episodes were downloaded "at a cost of nothing," which may refer to what it costs to deliver or what listeners pay; hard to tell. But I'd like to guess at the amount. What does it cost to deliver that many episodes?
Let's take the notion for simplicity that roughly 13.5 million downloads or equivalent streams occurred evenly over three months, or 4.5 million downloads a month. Episode 9 is typical and roughly 30 megabytes (MB). That's 135 terabytes (TB) per month. (Yes, some months would be more and others less, but still good for estimating.)
Via Amazon S3, Serial would have paid $12,000 a month or $36,000 so far. Amazon charges on usage, not on a monthly basis. (It charges for storage on a monthly basis, but all the podcast files together aren't even half a gigabyte.)
But, as my information technology friends tell me, that's way too much to pay; instead, Serial is using a content distribution network (CDN), which is designed to take media files and feed them out a bazillion times more cheaply and efficiently. Serial's CDN, Highwinds, doesn't publish its rates and any CDNs only offer private estimates, but MaxCDN has a rate schedule. Serial would pick the 150 TB per month plan, which runs $6,144 per month plus 4¢ a GB over 150 TB ($40 per extra TB). That would be over $18,000 so far. CacheFly has a bandwidth calculator, and reckons a bit over $3,700 per month for 135 TB, or about $11,000 so far.
If Serial has cut an excellent deal, piggybacking as one expects on This American Life's downloads, it's probably paying the least possible, and that sub-$4,000 per month figure seems accurate. But in public radio, that's the same cost as part or all of a full-time entry-level-or-above position. If the show becomes more popular, the costs go up as well, where conventional radio distribution has a very high fixed cost and none of these sorts of high variable costs for extremely popular programs. Some podcast and audio hosting sites, like Libsyn and SoundCloud, absorb some or all of the bandwidth costs — but they're still paying the piper, even if they bill $0 to the podcast producers.
Over time, the price of data transfer has dropped relatively quickly, but it doesn't plummet nearly as fast as hard drives or hosted storage. In 2006, Amazon charged 16¢ per GB for downstream transfer (its servers to the Internet); in 2014, it's 33% lower, or 12¢ per GB. In the same time, hard drive storage dropped from 60¢ per GB to 3¢, or a 95% drop.
Increasingly successful podcasts will need to budget serious sums that, as listenership grows and prices slowly drop, might stay constant for a while, and be a significant line item in the budget.
In this lengthy blog post, I talk about Marco Arment's three recent posts about the necessity of podcast networks to produce and release a show. I agree in large part with his contentions, although not precisely how he gets to his conclusions. Podcast networks were of greater necessity when the means of production and distribution were difficult and expensive.Read More
I've just launched a new podcast about the future of publishing (analog, digital, periodical, books, games — everything) called The Periodicalist. A lot of friends and colleagues have helped make this happen. Our first episode is "The Netflix of Ebooks," about how some startups offer subscription access to large libraries of ebooks on an all-you-can-read basis. Is this sustainable? Can publishers afford to be involved? Do readers benefit from this model? My co-host for this episode, Jane Friedman, and I discuss the ins and outs for authors, publishers, and readers.
You can listen or download below or at the site. The RSS feed to subscribe to the podcast is available, and it will be listed in iTunes shortly!
Last year, inspired by Joe Kissell, I wrote a summary of the enormity of what 2012 had encompassed. It was freaking huge. Joe enumerated for years all the words, books, articles, and such like he worked on. This year, I'm inspired again by Joe: he decided to stop the extensive documentation of his year, having felt he'd proven his productivity. I'm somewhere in between: less documentation than last year, but still quite a bit to share.
In June, I bought The Magazine from Marco Arment. It's been one of the greatest things I've worked on in my life, and it's a constant joy of collaboration with contributors both before and after the purchase. We just put out Issue #33 — we produced 26 issues during 2013, and now have some subscribers who are paid up though the end of 2015. We'd better deliver.
I launched the weekly podcast The New Disruptors in December 2012. With the help first of Mule Radio, and then my brother in law, Michael, we put out 51 episodes in 2013. (We skipped a New Year's episode last year, but had one for 2014, so we'll probably hit 52.)
I've been writing for the Economist since 2005, but 2013 was probably one of my biggest years as a contributor:
- I crossed 300 blog posts for Economist.com, most of them, but not all, for the Babbage blog.
- I had my first cover story (cover of the American edition, and the inside Technology Quarterly section) about the sharing economy.
- While I often have one or two TQ articles a year in the print edition, this year I not only had the three-page sharing economy article in first quarter, but a long piece on keeping probes and landers working throughout the solar system and beyond (co-written with my long-time editor and friend Tom Standage), and then a two-page look at Bitcoin's technological pressures in the fourth quarter.
I wrote fewer articles in 2013 for other publications between my devotion to The Magazine and my gig at the Economist's blogs, but I did write a few long items for Boing Boing, my home away from home:
Who Owns Omni? (a look at Omni magazine's confusing ownership history since its demise)
As has been true for a few years, one of the most fun things I do during the year is be a panelist on The Incomparable, a geeky radio show developed by friend Jason Snell. This year, I wasn't able to be on as many episodes, but I did make sure to be part of two very special ones. Friend of the podcast (and now regular panelist) and playwright David Loehr wrote radio plays we performed—two of them—as The Incomparable Radio Theater of the Air! The first aired April 1 and the second over the December holidays. (Then we spent almost two hours talking about how we made the Christmas spectacular!)
David combined a true love and deep knowledge of old-timey radio theater and serials (shared by many of us in our 20s, 30s, and 40s, surprisingly, on the podcast!) with mild parody and great writing. Jason did most of the editing, with an assist from David in the latest production. Serenity Caldwell, who studied radio-play directing in college (!!), did a fabulous job directing us mostly amateur actors. I played Tesla in a sort of Doctor Who tribute/parody in both shows, and did a plummy New England stuffed shirt as a minor character in the first one. (What's that?)
After years of not traveling much, I was on the road quite a bit for both personal and professional reasons in 2013. I went to Los Angeles in January to visit Jet Propulsion Lab for the Economist story and several Babbage posts, and dropped in to watch a taping of Jeopardy's Tournament of Champions in which two contestants were people I had met during my stint on the show in 2012.
In February, I flew to D.C. to help a friend move to New York, and we wound up driving a moving truck into the biggest blizzard of the year. It was very entertaining, the roads were fine, and we had quite a story to tell. I met up with three of my oldest friends there, too, for a mini-reunion, our second. In March, I was back in New York for a quick visit with a dear friend and some meetings.
I stayed home a bit, then our family, my brother-in-law's family, and my father- and mother-in-law all went to Kauai for nearly a week! Which was great, except I was feeling a bit crummy during the trip. We came back, I saw my doctor, he ordered some tests, and I wound up getting a stent put into one of my main arteries. Turns out the radiation therapy I had had in 1998 to help cure me of Hodgkin's Disease caused some early onset of cloggage. The stent took, I feel terrific, and my heart is in great shape.
I went to the XOXO festival in September, which was another wonderful meeting of so many creative people: finding old friends and online acquaintances, and making piles of new friends. November, I flew back to New York again to record a podcast live at a conference, and then to San Francisco and Los Angeles in December for meetings, meetups, and renewals of friendship.
The year ended with a bang. I had long planned to stage a Kickstarter campaign to underwrite production of a book drawn from The Magazine's first full year in publication (October 2012 to October 2013), and we raised over $56,000 in 29 days, with over 1,000 hardcover books and even more electronic versions that we'll be shipping off in the next two months.
I finally got a Fitbit in 2013, and have been quantifying myself. I started using a treadmill that fits under my standing desk in earnest, and spend about 3 hours a day walking and the rest standing. Fitbit's stats tell me that from May to December 2013, I walked 1,025 miles (2.4 million steps), and climbed the equivalent of 2,424 stairs. I lost about 25 pounds after my heart stent was put in place, and while I've gained a few back over the holidays, I'll be pushing for 50 more off in 2014 and into 2015 to reach a goal weight my doctors are happy with.
I made a lot of new friends in 2013. Because of the travel many "Twitter buddies" became real buddies. (I may have tweeted 50,000 times in 2013. Sorry.) I turned some people from acquaintances into some of my closest friends, and encountered and gave a lot of love, which is what it's all about. I'm hoping for a little bit less of a hectic pace in 2014, but more fulfilling work, collaboration, love, and happiness, which I wish for you all as well.
I'm the guest on the latest The Talk Show with John Gruber. We go deep on publishing and platforms and content and Newsstand and all sorts of stuff. But not Bitcoin. Not yet.
My reporter pals John Cook and Todd Bishop had me over to KIRO-FM's studios for their weekly broadcast and podcast show GeekWire Radio. We talked about Apple's new phones and strategy, and about what makes The Magazine tick.