Approaching Halfway with Kickstarter

The Magazine: The Book is nearly at 50% of the goal we need to make it happen.

Kickstarter campaigns can follow a few arcs.

They can flatline, which is about 20% of them, last time I was able to get statistics. 20% of all projects approved by the company get no bids. Another 20% get less than one-fifth of the way to their goal amount. 16% of all projects fail between about 20% and 50% of the total amount they plan to raise.

But at the halfway mark, when you raised 50% of your total, the odds are pretty dramatic: 97% of Kickstarter projects that fund halfway proceed to fund fully by the end of the campaign.

We're about 48% of the way to our total, and I'm confident that, as we hit our last 12 days, we'll start to see some steam as people both see that it's coming to a close and it's not fully funded. It's an exciting thing, and daunting, and nail-biting. But we'll get there.

The campaign is to make a hardcover book of some of the wonderful stories that reporters and essayists wrote between October 2012 and October 2013 (and an ebook as well). The reward for pledging is the book! (And more.)

The campaign covers all the costs of paying for design, printing, shipping, and contributors, and will leave us with some print books left to sell and the ebook to offer online. It's a great way to run a project like this: to scale production with actual demand.

I'll admit that it's scary to sit here with about 33% of the time and 50% of the money left to go — but I also feel strongly about the stories in the book, the design that's being created for it, and the interest in making something cool and new that people will enjoy. Thanks for those of you who have backed the project already, and I hope those who haven't will consider jumping in to get a copy as soon as it's hot off the presses!