Book Him

In the latest in what feels like a surreal sequence of events in my working life, my name appears prominently multiple times in an essay in the just-released issue of the New York Review of Books. The foreword that Michael Chabon wrote for How Comics Were Made was picked up by the NYRB as a standalone essay for its Holiday Issue, which is already online. (You can register at no cost to read a single article.)

I thought the foreword might be rewritten a bit to detach the context from my book. However, the editors made the connection even stronger, with the book’s title appeaing repeatedly! I’m looking forward to snagging a couple of copies in print. The issue shipped to subscribers last week, and should appear on newsstands sometime before its Dec. 19, 2024, cover date.

A Tense Change in My Book

Wait, tense as in the time indicated by the verb—not as in the action! My book How Comics Were Made has been acquired by Andrews McMeel Publishing and will be issued in a second printing, shipping in June 2025. My Kickstarter edition—which remains for sale while copies last—is a laminated softcover with French flaps. The Andrews McMeel retail version will be a hardcover with a dust jacket—a nice contrast. It will also be sold under the name How Comics Are Made with a refreshed cover to which I updated design elements.

The new cover of the “trade” edition, available in bookstores in June 2025

The new printing will have almost exactly the same content but reach a far broader audience. Among other things, Andrews McMeel has international distribution directly and through partnerships, so if you live outside of North America, you’ll be able to get a copy very cheaply compared to how much it costs me to ship a copy of my edition from my warehouse partner in Canada. You can already see the price on pre-order pages at bookstores around the world; I compiled a short list here.

This deal is thrilling to me and lets the book have a longer life. I was able to produce a no-compromises version in which I could pick a heavy-weight premium paper, print in North America to oversee the printing, and develop a nearly one-to-one relationship with book buyers. Having hit the goal, the book could zoom through into print, which, remarkably, is what happened.

But it’s essentially impossible for a publishing company of one person to get your books into bookstores and online retailers—there is so much overhead in managing the process on top of the wholesale discount required (25% to 50% or more) off list price. I budgeted my title for selling most copies at the list price of $65 plus shipping; selling below that means giving up the money given the finite print run, which I expect to sell out. But I can also only sell a limited number of this premium edition directly.

This is where Andrews McMeel slides right in: Their hardcover retail edition is $40 because it’s budgeted around standard mass-market production. The printing will also be great, but the paper is a more standard grade, and they simply have enormously better pricing and leverage with printers outside the United States. They handle all the risk, all the printing supervision, and all the warehousing and logistics.

I have probably reached about all the people directly I can sell my copy to—they can reach an audience of untold millions who would never have seen my book at all. It’s quite exciting!

I am so grateful to every person who bought (or is yet to buy) a copy of the Kickstarter edition, which made all this possible!

A Post of Gratitude

When I started working on How Comics Were Made in 2023, I realized quickly that there were a lot of people I would want to thank later. I started taking notes. Those notes eventually led to nearly two full pages in the completed book in the smallest legible type I could manage. So many people offered their time, artwork, insights, and moral support. Many artists and photographers licensed their work for use without fees; others set very modest rates due to the historical nature of the work and how it celebrates the industry.

To thank all these people again, I’m reproducing the text of those acknowledgements here.

Backer Thanks

This book would not have been possible without the support and encouragement of literally thousands of people who participated in the crowdfunding campaign or later pre-ordered the book. Thank you for your trust in believing that this very out-there idea could turn into something you’d hold in your hands.

A number of people went over and above in helping bring this book about by offering key additional sponsorship. This additional financial flexibility let me make this the best possible book.

A big thanks to Oriana Leckert at Kickstarter and the folks at PledgeManager for their help in launching and continuing the project!

Personal Magnate-ism

Bruce Oberg, at the “magnate” level, provided unrestricted funds, which I put to good use.

Thank you, Bruce!

Picture Yourself in a Field of CMYK

Several people provided significant support as part of their “Good Grief! I’m in the Book” reward, which included unique Peanuts flong and appearing in this tome. You might spot the following folks in illustrations by Mark Kaufman on pages 11, 29, 51, 61, 87, 113, 135, 171, 225, 248, and 253: Bean Bailey, Brian Coppola, David Holets, Elizabeth Rose (the likeness of her father, Charles Rose, appears), Joël Franusic, Karen Anderson, Mark Danks, Matt Blaze, Michael Müller-Hillebrand (his daughter Hannah’s likeness appears), Pasha Sadri, Rick Kirkman, Sean Kleefeld, and Troy Ricketson.

Acknowledgments

This book is the result of the generous contribution of time by many cartoonists, academics, curators, researchers, and comics industry peo­ple. I start with huge gratitude to the staff of the Billy Ireland Cartoon Library & Museum at The Ohio State University in Columbus, Ohio. Without the Billy, this book would never have grown from a seed to a tree. Caitlin McGurk and Ann Lennon encouraged my interest in making a video about the history of cartooning and printing, ultimately including it in two exhibitions. Without them, I wouldn’t have started down this path; they provided moral support all along the way.

Many thanks to Susan Liberator, who manages the Billy’s library and who helped me shape my research and pull materials from nooks and crannies; and to Emma Halm, who heads up digitization, and dealt with cheer and aplomb with dozens of scanning requests and piles of licensing and copyright permissions documents. Great appreciation to Jenny Robb, the curator who leads the Billy, and to Anne Drozd, museum coordinator, for their ever-present thumbs-ups! And to Emma, Gabriella Stauffer, and Mashayla Berry, who spent months carrying out my scanning requests. Thanks to Kristy Arter for her administrative help.

Dozens of cartoonists, publishers, production people, historians, and academics let me get on the horn (or the Zoom) to ask them weird questions about the way they—or those they study or work for—make comics. Thank you so much for your time, Robb Armstrong, Bryant Alexander, Derf Backderf, Brian Basset, Tom Batiuk, Tauhid Bondia, Matt Bors, Paige Braddock, Barbara ­Brandon-Croft, Luke Coleman, George Corsillo, Meg Nash, Rich Dana, Georgia Dunn, Lex Fajardo, Nick Galifianakis, Guy Gilchrist, Roberta Gregory, Bill Griffith, Brad Guigar, Steven Heller, Will Henry, Lynn Johnston, Mark Kaufman, Jim Keefe, Dave Kellett, Rick Kirkman, Susan Kirtley, Sean Kleefeld, Keith Knight, Michael Jantze, Peter Maresca, Dan Martin, Patrick McDonnell, Wiley Miller, Mark Newgarden, Andy Pearlman, Eric Reynolds, Erin Samuels, Joey Sayers, Brian Walker, and Shena Wolf.

My appreciation goes to Garry Trudeau and Bill Watterson for allowing me to excerpt our email correspondence. Thanks to Lynn Johnston and Katie Hadway for permitting the extensive reproduction of For Better or For Worse artifacts. Margaret Miller has my gratitude for allowing me to reprint some of her extraordinary 1993 photos.

Michael Chabon loudly cheerleaded this project even before I announced it, and I am so grateful and delighted he wrote the foreword.

Lucas Wetzel at Andrews McMeel (AM) Publishing was a big help in telling the modern part of the ­story—thank you! Thanks to AM Universal CEO Kirsty Melville for encouragement. And thanks to Jane Turner, senior production manager, and Melissa Mallory, manager, Digital Color, at AM Pagination Service for capturing and providing screen images. Thank you to Bunny Hoest, Patricia Sulser, and John Reiner for approval to show how The Lockhorns is digitally colored.

My additional gratitude to Brian Basset, George Corsillo, Georgia Dunn, Bill Griffith, and David Nathan for allowing me into their studios and homes; to Paige Braddock and Alexis Fajardo for a tour and chat at the Charles M. Schulz Creative Associates buildings; and to Derf for being a research buddy on this journey. Bill also generously let us use Zippy in the book and in a special flong re-creation/letterpress print.

Benjamin Clark at the Charles M. Schulz Museum and Research Center served as a sounding board and morale booster on the project, and his 2022 co-authored book (with Nat Gertler), Charles M. Schulz: The Art and Life of the Peanuts Creator in 100 Objects, was an inspiration for how to tell a story about cartooning through materials. Thanks to Sara Breaux, for her time and insight while archivist at the Schulz Museum. Gigabytes of scans were created or retrieved for me by Dinah Houghtaling, the museum’s Director of Collections & Exhibitions, for which I am grateful.

Elizabeth Rose was kind enough to speak from New Zealand about Meyers List, a company owned for several decades by her family and for which she worked. While I thanked Matt Bors above, he gets a second booya for giving me a nudge in 2023 to shift focus solely from an industrial technology approach to the artist-led one you see here. The kindness of Peter Maresca extended to providing high-resolution scans of newspaper pages: Gasoline Alley and Little Nemo in Slumberland. Eric Reynolds of Fantagraphics did a signal service in trusting me with a set of Rubylith separations in “flip” form for a Love & Rockets cover that I scanned and reproduced in this book.

Archivists, curators, and librarians are the backbone of support for any researcher. In addition to the Billy Ireland and Schulz Museum, thanks as well to Karen Green and staff members at the Columbia University Rare Book & Manuscript Library, Molly E. Dotson and staff at the Princeton University Library Special Collections, and Moira Fitzgerald and staff at the Yale University Beinecke Rare Books and Manuscript Library. Sara W. Duke of the Prints & Photographs Division at the Library of Congress provided sage advice for navigating LOC assets.

Thanks to ­Archives Canada for their work in scanning original material by Lynn Johnston. Appreciation to Lucy Hernandez, at the Hoover Library & Archives at Stanford University, who dug through John Ehrlichman’s papers. Thanks to the Boston Public Library for the scan of the 1891 Yale–Harvard Boston Herald game illustration.

Madeline Smith and Greg Dickerson of Sound Publishing came in on a day off to let me watch Sunday comics be printed—thank you! Frank Romano graciously let me reproduce his photo of dozens of phototypesetting fonts, and to quote from email correspondence. Thank you to Jyrki Vainio, Meg Nash, Nicholson Baker, and Margaret Brentano for material from their collections.

Without the permission to reprint material under copyright, this book would be about 70% lighter and 95% less interesting. My full appreciation goes to Dominique Bigle at Classic Cool, which manages the rights for the Milt Caniff estate; Raegan Carmona, BreAnn Dunlap, and Suzanne Garrett, Andrews McMeel Universal; Scott Olsen, King Features Syndicate; and Richard DeChantal, Tribune Content Agency. And particular extra appreciation to the trio of the Schulz Studio (Alexis Fajardo), Schulz Museum (Benjamin Clark), and Peanuts Worldwide LLC (Craig Herman) for providing the various signoffs to reproduce so much material drawn by Charles M. Schulz or involved in printing Peanuts. Because few people have licensed printing of comics artifacts before, I thank all these organizations for working with me on something so far outside their normal purview.

This book was helped through “beta” reads by a number of people who contributed their expertise, historical knowledge, and personal experience to help make it better. Thanks to Derf Backderf, Georgia Dunn, Lex Fajardo, Jim Keefe, Sean Kleefeld, and Dan Martin. An extra set of kudos to Guy Lawler (Legion of Andy website) for his detailed notes that improved the chapter on the Ben Day process. All errors remain mine!

Getting a densely illustrated, heavy ink coverage book printed is an intense process. Thanks to JP Witham and Hemlock Printers in Canada for bearing with me endlessly.

Two mentors have helped me down this road over the last several years: Jenny Wilkson, Partners in Print, and Dr. Elizabeth Savage, University College London, offered advice and fostered my work—Jenny in design and letterpress printing, Elizabeth in research and academic writing. In this vein, thank you, too, to classmate and friend Michael Gerber (The American Spectator), and to editors Michael Dolan and Tessa Jean Miller for their support and commissions. I worked for seven years with Marcin Wichary on his massive Shift Happens book, and I appreciate so much what I learned—and his support on this project.

My collaborators on this book were a joy to work with: Mark Kaufman, Harry McCracken, Scout Festa, and Jan Wright. As The Nib was about to sail into the sunset, I reached out to Mark to ask if he’d design the cover and book—it was so much in his wheelhouse, he stepped right up to steer the design helm. Harry was already one of my favorite business and technology editors, and after years of work (and friendship), I was glad to be able to tap into his deep well of comics nerdiness. I’ve turned to Scout and Jan for a plethora of projects and many books, and it was a pleasure to get to work with them again, with their consummate professionalism, attention to detail, and good humor.

Also Chris Philpot, whose ability to turn a pile of reference images and too many words from me into technical illustrations you’ll see at three key points of the book. And Jessica Spring, letterpress maven, with whom a chance meeting in London—despite us living 45 minutes apart—led to finding our shared love of Zippy the Pinhead and her production of special flong re-creation prints.

My love to my family, Alyx, Ben, and Lynn, for their support and endurance of endless flong talk!

Bonus: How Comic Books Were Made

During a conversation recently with former DC Comics president Paul Levitz, he mentioned something I’d never heard of: the World Color Press Day comic book from 1977, published by World Color Press, the biggest comic-book printing firm in the country. The company got permission from the major publishers to include versions of Superman, Archie, Spider-Man, and many others—unheard of!

After finding a low-res incomplete scan online, I purchased an affordable copy off eBay, which I scanned and turned into a PDF you can download here.

The comic shows many aspects of comic-book printing, most of which are identical to comic strips, but with certain optimizations or standards used for the “floppy” comic-book format. As the booklet was distributed to the public in 1977 without the copyright notice required at the time, it is in the public domain.

How Comics Were Made Ships!

It seems like I only started talking about How Comics Were Made a few months ago, but I’ve been thinking about it for years. It coalesced in 2023. I almost leaped into the project then, but was committed to a client’s massive effort, Shift Happens, which needed full attention for months. Crowdfunded in March 2024, How Comics Were Made started shipping today! The huge batch of Kickstarter pledges and pre-orders since then will head out in the world over the next week. You can order a copy right now while they last!

Copies ordered starting today will ship in about a week, and after that will ship within a day or so of order.

I’ve also made available for purchase a special letterpress print that incorporates a Zippy the Pinhead comic in re-created mold (mat or flong) format. This limited-edition item, printed in a quantity of no more than 75, is unique: nobody has ever made anything like and is unlikely to again!

How Comics Were Made: Foreword and Forward!

My book How Comics Were Made is off to the printers! I uploaded about five gigabytes of files today and should have proofs shortly. Then it’s off to the races—the press! I chose a nearby printer so that I could go “on press”: being at the printing plant while the book is underway, viewing pages as they come off the press, and approving them when they’re tweaked to perfection. Update, Sept. 22: It goes on press on Sept. 26! Nearly done!

The full cover: french flaps (left and right), back cover (left of center), spine, front cover (right of center)

I’m also happy to share that Michael Chabon wrote the foreword to my book! He is lifelong lover of comics and comic books, his grandfather was a typesetter, and he enjoys design, typography, and industrial history. A perfect choice! His book The Amazing Adventures of Kavalier & Clay is not only great fiction, it’s a great celebration of the materiality of print.

You can still pre-order a copy, though the print run is set and there’s only a modest number left for sale. You can read more updates and see previews of the foreword and pages from the book at Kickstarter.

Two pieces of original Calvin and Hobbes artwork are in the book, along with how they were printed in color and Bill Watterson’s observations about specifying color in that period.

Last Copies of Six Centuries of Type & Printing

I’m down to the last 50 24 copies (as of September 2024) of my book Six Centuries of Type & Printing. If you were interested in a copy, now is the time! The price includes the letterpress edition, an expanded book edition (which features a full bibliography), and U.S. shipping.

Interior spread of Six Centuries of Type & Printing

Back in 2019, when I launched the Tiny Type Museum & Time Capsule project, I envisioned a short edition of a book to include with the museum. The museum would have artifacts, uniquely created items, and a “curator’s manual” specific to what was included, the book would have a broader scope. As always, I was probably too ambitious to build out the museum and book at the same time—even with project partner Anna Peterson née Robinson, the fine woodworker who built the gorgeous cases. But when the pandemic hit, I didn’t regret having more work on my plate to keep busy.

The book was my gloss on the scope of modern printing, which started before Gutenberg in Asia, but didn’t ignite and spread until his particular combination of factors clicked. I approached the topic as someone who had worked as a typesetter and in a printing plant, studied and worked as a graphic designer, had stints printing with letterpress types and equipment, and being a modern technologist. The book is a technological lens on the development of type and printing, hand in and hand, and why development stalled after Gutenberg from the early 1500s to around 1800. (I started the book asking why, and make a pretty good stab at answering my own question.)

I wanted a metal type and letterpress printed book, which turned out to be easier than expected but more complicated to manage. I worked with Phil Abel in London (Hand and Eye Letterpress), who I’d met on a late 2017 trip while researching London Kerning. Phil coordinated the typesetting with his former employee, Nick Gill, who runs Effra Press, his own operation that acquired Phil’s Monotype composition equipment. Nick is in North Yorkshire. Phil was unable to find a satisfactory bindery for my project, and contracted with a German firm, Spinner Buchbinderei.

I had an edition of about 425 printed, 108 of which were included with museums. Over the last few years, I’ve slowly sold through inventory, but I offered it as an add-on item in my recent How Comics Were Made pre-order site, and it’s flying off my shelves.

Pre-Order How Comics Were Made

The Kickstarter campaign for How Comics Were Made ended yesterday, and it was a rousing success, raising nearly $170,000—over 110% of the goal I’d set to make the book financially feasible due to the overhead involved. This puts it in the top 150 publishing projects at Kickstarter of all time (out of nearly 70,000). Thank you if you backed the campaign, provided moral support, or are just reading this post!

Even though the crowdfunding stage is over, I’ll be selling the book as a pre-order until it’s printed later this year and offering limited-edition/quantity high-tier rewards while they last. You can go to the pre-order store for more information! I don’t have to give the printer a final number for how many books I want printed until this summer, giving me time to expand based on demand.

Live Cartoonists’ Interviews Now…Live!

As part of the work to promote my Kickstarter campaign for How Comics Were Made: A Visual History from the Drawing Board to the Printed Page, I scheduled four interviews with cartoonists and a curator to talk about newspaper comics through the lens of their work. I had the fourth session this morning, and you can watch (and comment and ask questions) all of them now on YouTube. You can use this playlist to find them all, or use the following videos to play in your browser or click through to YouTube. You can also watch this freshly produced video, “The Week in Doonesbury That Wasn’t” that connects “Doonesbury,” Garry Trudeau, John Ehrlichman, and newspaper comics reproduction.

The campaign has another 8 days to go—would love your support!