Amazon, T-Shirts, a Teenaged Entrepreneur, and More

Another large passel of articles I’ve written are out!

Type Geek Lanyard

Back when I started out in typesetting, production, and graphic design, we used X-Acto knives, wax, and layout boards to put the pieces together for printing. And we all, every one of us and every shop, had a variety of measuring tools that we used all the time. The type gauge and the line gauge were key ones!

As the paste-up era ended, and we moved into full pagination output and then ultimately eliminating most or all intermediate steps between digital design and the press.

But this year, in which I've spent hundreds of hours in a letterpress shop, I remember how useful it is as a designer to always have measurement tools nearby. Also this year, I met the folks at Buttonsmith, a local worker-owned, unionized, made-in-the-U.S. company that produces buttons, magnets, lanyards, and reels both in mass quantities of their own designs and custom one-off or larger orders.

Ah ha! I felt like there was something missing I wanted for myself, and so I designed it. I worked through a few of prototypes and several digital revisions with Buttonsmith to get to the desired results: a type-geek lanyard. It's a silky soft set of rulers (inches marked to 1/8th, picas to 2 points, and centimeters to 5 mm) with some handy type and leading measurement tools as well.

Type Geek Lanyard: a Silky Soft Set of Rulers
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I made a small batch for the School of Visual Concepts' Wayzgoose yesterday—an annual printer and general public meet and greet and marketplace—and have lanyards left to sell. (Don't use these while printing on a letterpress, of course, but they're great for all other times!)

You can order directly from me, and if I sell out, I'll take pre-orders for a new batch: $15 each plus shipping, but contact me if you'd like larger quantities.

A photoshoot on letterpress, a workshop on cut letters, and a Whitman print

Three pieces of printing news.

My friend Jeff Carlson came in to take pictures for his own interest on the first day I started in on printing my book by letterpress in June and then returned on one of the final days. He worked this up into a photo essay that ran at Adobe Create! It was a great pleasure to be photographed by him, as he’s a very fine artist, and neat to be in this feature. It’s really a nice look at aspects of letterpress and the studio in which I’m printing (at the School of Visual Concepts/SVC).

Photo by Jeff Carlson

Photo by Jeff Carlson

Jenny Wilkson, SVC’s letterpress program head, and I will teach a one-day workshop that explores laser cutting and engraving and letterpress on November 11. The title? “Frikkin Lasers: Letterpress Printing with Laser-Cut Media.”

Letters being cut on a Glowforge.

Letters being cut on a Glowforge.

Finally, if you’d like a piece of my printing, I’ve researched, wrote, designed, and printed a folio—a four-page booklet—with Walt Whitman’s poem “A Font of Type” on the cover and an essay inside that you can purchase! Ships immediately worldwide.

One Ringee Dingee

Things I didn’t know my children didn’t know until we went to the Museum of Communications

  • How to dial a rotary phone.
  • How to listen for a dial tone.
  • What a switchhook was.
  • How to hold the switchhook down to hang up and then release to get a dial tone.
  • That you had to lift the receiver to dial.
  • What a busy signal sounded like.
  • Why a busy signal existed.

If You Love Voyager, Like I Love Voyager

The New York Times has a remarkable article about the Voyager probe team. A number of people who prepared the mission or become involved as it approached the outer planets still log hours every day!

I’m an unabashed fan of the Voyager team and the probes they made, which have overperformed mission life and expectations by orders of magnitude. Over the years, I’ve written several articles about the history of the spacecraft and the state of the mission. I had the fortune to interview Ed Stone a few years back, and get his insight, plus some follow-up interviews and emails for later articles. Sounds like he’s as crystal sharp now as he was then.

  • Postcards from the Edge” (the Economist): An interview with Ed Stone about the mission.
  • In Praise of Celestial Mechanics” (the Economist): How NASA’s remote hands on Voyager 1 and 2 upgraded its ability to communicate when far from Earth.
  • Building the plane on the way up” ( The hope in the heart of the Voyager missions was a piece of encoding hardware that allowed transmitting vastly more data than they could when launched, but which didn’t have a corresponding decoding hardware on Earth when they launched.
  • The software running on the Voyager probes is among the longest continuously running software ever written (MIT Technology Review). (With a proviso: it’s not one set of fixed code, and has been revised continuously as well, but it’s still the same hardware running code that governs a limited set of hardware.)
  • Has Voyager 1 left the solar system?” (the Economist): A quick explainer about how the sun’s magnetosphere works, and the scientific disagreement over what boundary Voyager 1 had crossed (if any). Later, the broad scientific consensus is that it left the heliosheath.
  • Where in the Solar System Has Voyager 1 Wound Up?” (Boing Boing): A deeper explanation of the sun’s various magnetic interactions, including the heliosheath, the magnetic bubble that deflects 75 percent of cosmic radiation.

Dash-dash it all! Apple’s bad beta decision on em and en dashes

Terrible news. Apple is replacing the long-running convention of typing two hyphens to obtain an em dash or “long dash.” That is, if you type --, many places in the interface in which autocorrection is enabled or third-party software takes advantage of autocorrection, it’s turned into —.

Instead, two hyphens become the shorter en dash, or –, which you may never have heard of if you’re not a print or Web designer or otherwise interested in the intricacies of formatting things. To get an em dash, you will have to type ---, a convention that also appears in TeX, a mathematical formatting language developed by Donald Knuth.

Why is this terrible news? Some have argued with me on Twitter that it’s more logical: - for hyphen, -- for the longer en dash, and --- for the longest em dash. You type more hyphens to get a longer dash.

My rejoinder is twofold. First, most people rarely use an en dash, although I’d like to increase that number. Second, a billion people have learned that typing -- leads to a long dash. I may be exaggerating the number, but given that Microsoft Word,* Pages, and other desktop software performs this substitution silently, it’s a widespread convention being overturned.

I’d therefore argue this is inefficient, confusing, and inconsistent. If one wants an em dash, one is now forced to type or tap three characters rather than two. It’s confusing, because typing two hyphens will no longer produce the expected result for those paying attention. It’s inconsistent, because it’s unlikely that nearly every other piece of software in use other than TeX that offers an autocorrection for -- will change its behavior to match Apple’s.

The long dash also has a particular visual identity that provides the eye with a cue to take a long mental pause, one that's not nearly long enough with the en dash.

If you're not familiar with the difference among these dashes, the simple explanation for standard American usage is:

  • A hyphen, -, separates words in phrases, as in “least-used product” and is used for line breaks in books and other matter. (There’s an exception for some compounds; see below.)
  • An em dash, —, is used to set off a phrase—one in the middle of the sentence—that’s not quite a parenthetical, but it isn’t so germane as to be set off by commas. It’s also used as a sort of pause to emphasize something—something important at the end of a sentence. 
  • An en dash, –, separates ranges for dates, numbers, and quantities—like 9–5 and January–August. It’s also used for certain kinds of connections, directions, and contrasts, such as standing in for “versus” in Lincoln–Douglas debates or in place name pairing like Alsace–Lorraine, where both are separate places being referred to together. (You can read a more elaborate explanation here.) 

The inestimable Butterick’s Practical Typography, which you should memorize, has more typographic detail. On a Mac, type an en dash as Option-hyphen and an em dash as Option-Shift-hyphen. In iOS, long press the hyphen and pick the option to its right for an en dash and to the right of that lies the em dash.

This change appears in the beta release of iOS 11, so it may not wind up in the final version later this year.

A few miscellaneous em notes

What makes this more confusing is that in Australia, Canada, and the United Kingdom, typographic conventions shifted, and an en dash with a full word space on either side is frequently used instead of an em dash! Thus our English-speaking cousins have no complaint. My * above references that Word turns [any character]--[any character] into —, but if you type [space]--[space], Word follows the non-U.S. format and changes the hyphens to an en dash.

An em was traditionally the width of the height of a font, forming a square metal piece, which roughly corresponded to the letter M in that font, and is a standard unit of typographic measurement. An em dash eventually became as wide as a H rather than an M. An en was once exactly half an em. Spacing in metal type was measured as X to an em, like “3 to an em,” or as X-em spaces, meaning three of those spaces added up to the same width as an em.

Screenshot 2017-07-06 18.01.23.png

An em dash often has a hair space (anything less than 5 to an em) or slightly larger on either space to set it off from text. A manual from 1887 notes, “In using an em dash, a hair space should always be placed on each side of it in book work, which gives it a neat and clean appearance in print.” It may be set these days with no spacing at all or a full word space, neither of which looks right to me in print, but works better online.

The Atlantic ran a story in 2016 that misidentified the en space. The writer mistook the en space (2 to an em) for any word space. The proper word space in metal-type days was 3 to an em for normal text.

Typesetters in the olden days were paid "by the em," meaning they were paid a fee for how much they set in a given font, no matter the size, which caused all sorts of complications.

The past was also full of bad jokes.

The past was also full of bad jokes.

In older usage, three em dashes in a row indicated a redaction, like omitting someone’s name in the press. This survives as a Unicode character (&#11835)! (Unfortunately, not every font has the glyph, so you may not see it in the next paragraph.)

In a sentence, it might appear as, “Mr M⸻ of Green Bay told Miss B⸻ of Bowling Green that the check was in the mail.” I found a wonderful example from 1852 of someone speaking aloud the term “three em dashes” either due to a typesetting error (a direction to the compositor to use three em dashes was misunderstood) or as a verbalization of punctuation.

From A Manual of the Typewriter: A Practical Guide to Commercial Literary Legal Dramatic and All Classes of Typewriting Work 

From A Manual of the Typewriter: A Practical Guide to Commercial Literary Legal Dramatic and All Classes of Typewriting Work 

Typewriting and typesetting have distinctly different paths and purposes, though practical machine typesetting and practical typewriters became possible at around 1880. Typewriting manuals told typists how to prepare business correspondence, but also how to type copy intended to be typeset and copy that emulated typesetting. Two hyphens for a long dash dates back to at least the 1890s.

Letterpress, in-app tracking, QR Codes, and more recent writing

For those interested in finding my recent articles, I like to publish an occasional summary. Here’s a selection from the last few weeks:

Meanwhile, did you know I’m available for hire as an editor, both for publications and individuals? I wrote about the kind of work I do and my experience. Give me an email jingle.

In my “spare” time, I’m letterpress printing a book. You can read more about it in my book progress blog.