Unilateral Scientology Link Spam?

I received this very odd message. Can this be for real?We are a marketing company that has been hired by the Church of Scientology to build a strong reciprocal link program. We would like very much to exchange links with your site, but to do it with a twist. Do to a long standing policy that prohibits the Church of Scientology from reciprocating links, we are not able to provide a link back. However, we do have a few sites that we could link you with. If you would be interested in participating this link exchange, please visit our link exchange information site and choose the sites that best fit you. Link Exchange Information Site:
Ignite Business Solutions
It's spam, for starters, followed by Scientology, followed by Google link spamming. What gives?