Gotham Is the Cornerstone

A neat article in the New York Times about the typeface and planning of the message for the cornerstone of the new tower that will form the heart of the buildings on the World Trade Center site. The typeface Gotham drew its inspiration from anonymous transportation signs -- which parallels Gill Sans development in that Gill Sans was inspired by an earlier typography used in transportation signage.Some vernacular sign painting or metal worker developed an uninflected style that met the need, and that turned into a designer's notion of how to represent the city. Obscure fact of the day: Two Twelve Associates quoted at the end of the article is named after 212 York St., the building that houses (housed?) the graphic design department at Yale, from which graduate program the founders of Two Twelve graduated.