My labor of love the last two years has been The Magazine, first as its hired hand and then, in May 2013, as its owner. The sad truth has been that, while profitable from week one, the publication has had a declining subscription base since February 2013. It started at such a high level that we could handle a decline for a long time, but despite every effort — including our first-year anthology crowdfunded a bit under a year ago — we couldn't replace departing subscribers with new ones fast enough. We're a general-interest magazine that appeals to people who like technology, and that makes it very hard to market. "Pivoting" to a different editorial focus would have lost subscribers even faster. (Ads wouldn't work; we simply don't churn out enough content for that model. I wrote this a year ago and it's still true.)
So we lasted as long as we could while turning a buck so that I could make an increasingly smaller portion of my living from it, while enjoying the heck out of working with so many great writers and publishing stories about so many people and things, historical and present, geeky and sweet, sad and hilarious. It's been great.
Our last subscription issue will be December 17, 2014, after which we will discontinue and refund subscription on a pro-rated basis and may produce some ebooks or special projects thereafter.
But in the meantime, we're going to go out with a bang by producing another beautiful offset hardcover book drawn from our second year in publication, which we're celebrating today. Funding this Year Two book means we can pay all the writers reprint fees and get their work and the stories of people they tell out to a bigger audience, too.
Help us make this book by backing it and get a gorgeous hardcover book. You can even pledge at a patron or angel level and get signed copies — I and all the contributors will sign those editions.
We're also giving away the digital editions of the Year One book to help raise awareness of this new project, and we're pledging — if funded — to give away the digital editions of this new collection as well!
(Addendum: My friend Jeff Carlson wrote some kind words and filled in a few blanks that I forget about sometimes even though I run this darned thing.)