At the start of the keynote tomorrow, I'd like to hear Tim Cook say this:
You've seen all the coverage about hacked accounts and stolen private images and data. We at Apple are appalled about this and as soon as we were alerted, began days of auditing, and immediately fixed problems that abetted the password cracking related to iCloud that led to some of these breaches.
You trust us with your most personal details, and we take this seriously. The possession and disclosure of private data is a crime. Make no mistake: This isn't funny and the victims should not be blamed for trusting us and others. No one should be sniggering, shaming, or pointing figures. Criminals stole people's information and then released it. We will do everything in our power to assist law enforcement to track them down for prosecution.
We have already taken some steps, and in the next two weeks will take more. We can do better.
(Spoiler: he didn't.)